DAY 3
UP3-2
UP3-2
UPDATE STAGE
UPDATE STAGE
7/4
12:00-12:40
Miyako Messe 1F
The B2B Marketing Myth-Busting Session
Is marketing alone enough to drive sales?
Are marketers obsolete in the age of AI?
Does branding really matter for SMEs?
This session takes on the "common wisdom" of B2B marketing head-on—with clear Yes or No answers.
Led by seasoned marketer-founders who have faced the harsh realities of the field, the discussion will cut through polite fiction and industry clichés.
No filters, no fluff—just straight talk to challenge your assumptions and reshape your marketing mindset.
Is marketing alone enough to drive sales?
Are marketers obsolete in the age of AI?
Does branding really matter for SMEs?
This session takes on the "common wisdom" of B2B marketing head-on—with clear Yes or No answers.
Led by seasoned marketer-founders who have faced the harsh realities of the field, the discussion will cut through polite fiction and industry clichés.
No filters, no fluff—just straight talk to challenge your assumptions and reshape your marketing mindset.
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