DAY 3
EN3-2
EN3-2
ENTERTAINMENT STAGE
ENTERTAINMENT STAGE
7/4
12:00-12:40
Miyako Messe BF
The Current State of IP Creation Pursued by TV Stations and Entertainment Companies
Yusuke Nakagawa of Asobi System, who leads Harajuku culture with "Making the world go crazy with KAWAII"; Noriyoshi Murakami of W TOKYO, who evolves Tokyo Girls Collection; and Kenji Yajima of Twin Planet, an IP production company that elevates brands' latent value into IP, take the stage.
How do they create content that people go crazy for, such as Atarashii Gakko! (New School Leaders), KAWAII LAB., Tokyo Girls Collection, and Tabegoro Doubutsu LAND? These three industry leaders share their firsthand insights on the current state of IP creation. They will also introduce new initiatives utilizing web3.
Yusuke Nakagawa of Asobi System, who leads Harajuku culture with "Making the world go crazy with KAWAII"; Noriyoshi Murakami of W TOKYO, who evolves Tokyo Girls Collection; and Kenji Yajima of Twin Planet, an IP production company that elevates brands' latent value into IP, take the stage.
How do they create content that people go crazy for, such as Atarashii Gakko! (New School Leaders), KAWAII LAB., Tokyo Girls Collection, and Tabegoro Doubutsu LAND? These three industry leaders share their firsthand insights on the current state of IP creation. They will also introduce new initiatives utilizing web3.
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