DAY 2

AI2-6

AI2-6

AI STAGE

AI STAGE

7/3

16:00-16:40

みやこめっせ BF

“広告は仕組み“で勝つ──プロが語るアプリ成長マーケの舞台裏

ヒットアプリに共通するのは、属人的な判断や一時的な施策ではなく、チームで再現できる“広告の仕組み“を持っていること。獲得・継続・収益の全体設計をどう構築しているのか?本セッションでは、運用型広告を日常的に扱う企業のマーケ/PMM/データ担当者が集い、実践的な体制設計、KPI設計、検証サイクルの作り方をリアルに共有します。

ヒットアプリに共通するのは、属人的な判断や一時的な施策ではなく、チームで再現できる“広告の仕組み“を持っていること。獲得・継続・収益の全体設計をどう構築しているのか?本セッションでは、運用型広告を日常的に扱う企業のマーケ/PMM/データ担当者が集い、実践的な体制設計、KPI設計、検証サイクルの作り方をリアルに共有します。

      DAY 2

      AI2-6

      AI2-6

      AI STAGE

      AI STAGE

      7/3

      16:00-16:40

      Miyako Messe BF

      "Advertising Systems Drive Success" – How Pro Marketers Build Scalable App Growth Strategies

      What successful apps have in common isn't relying on individual judgment or one-off tactics, but having reproducible "advertising systems" that entire teams can execute. How do they build comprehensive frameworks that cover acquisition, retention, and monetization?
      In this session, marketing managers, product marketing managers, and data specialists who work with performance advertising daily will come together to share real-world insights on building practical organizational structures, designing effective KPIs, and creating robust testing cycles.

      What successful apps have in common isn't relying on individual judgment or one-off tactics, but having reproducible "advertising systems" that entire teams can execute. How do they build comprehensive frameworks that cover acquisition, retention, and monetization?
      In this session, marketing managers, product marketing managers, and data specialists who work with performance advertising daily will come together to share real-world insights on building practical organizational structures, designing effective KPIs, and creating robust testing cycles.

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