
DAY 2
AI2-6
AI2-6
AI STAGE
AI STAGE
7/3
16:00-16:40
Miyako Messe BF
"Advertising Systems Drive Success" – How Pro Marketers Build Scalable App Growth Strategies
What successful apps have in common isn't relying on individual judgment or one-off tactics, but having reproducible "advertising systems" that entire teams can execute. How do they build comprehensive frameworks that cover acquisition, retention, and monetization?
In this session, marketing managers, product marketing managers, and data specialists who work with performance advertising daily will come together to share real-world insights on building practical organizational structures, designing effective KPIs, and creating robust testing cycles.
What successful apps have in common isn't relying on individual judgment or one-off tactics, but having reproducible "advertising systems" that entire teams can execute. How do they build comprehensive frameworks that cover acquisition, retention, and monetization?
In this session, marketing managers, product marketing managers, and data specialists who work with performance advertising daily will come together to share real-world insights on building practical organizational structures, designing effective KPIs, and creating robust testing cycles.


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